What is MaxDiff?

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SurveyAnalytics Max Diff Analysis

MaxDiff analysis can be used in new product features research or or even market segmentation research to get accurate orderings of the most important product features, SurveyAnalytics help's you discriminate among feature strengths better than derived importance methodologies. Like other trade-off analyses, the analysis derives utilities for each of the most important product features which can be used to derive optimal products, using market segmentation to put respondents into groups with similar preference structures, or to prioritize strategic product goals.

You can have your respondents perform Forced-choice nature of the tasks, where in SurveyAnalytics MaxDiff can disentangle the relative feature importance in cases where average Likert-style ratings might all have very similar ratings.

Unlimited Attributes
Random Sub-Selection and Rotation
Utility / Share of Preference Calculation

What is MaxDiff?

SurveyAnalytics's MaxDiff is an approach for obtaining preference/importance scores for multiple items (brand preferences, brand images, product features, advertising claims, etc.) through survey research. Although MaxDiff shares much in common with conjoint analysis, it is easier to use (for the researcher, respondent, and end client) and applicable to a wider variety of research situations. (It is not a substitute for SurveyAnalytics's conjoint analysis, as conjoint offers unique benefits for studying products or services made up of complex features added together.)

SurveyAnalytics is a web based service for conducting online surveys. The process is simple using SurveyAnalytics's online survey software: