The point allocation technique simply asks respondents to allocate a set number of points across a list of items by magnitude of importance, this can be done using our dynamic scoring model. The respondent can put all points on one item or spread them across all items, You can assign a fixed number of points that can be distributed among all pairs.
Survey Analytics Max Diff AnalysisMaxDiff analysis can be used in new product features research or or even market segmentation research to get accurate orderings of the most important product features, Survey Analytics help's you discriminate among feature strengths better than derived importance methodologies. Like other trade-off analyses, the analysis derives utilities for each of the most important product features which can be used to derive optimal products, using market segmentation to put respondents into groups with similar preference structures, or to prioritize strategic product goals. You can have your respondents perform Forced-choice nature of the tasks, where in Survey Analytics MaxDiff can disentangle the relative feature importance in cases where average Likert-style ratings might all have very similar ratings.
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Max Diff Analysis - In Practice
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