The MaxDiff/Web System is software for obtaining preference/importance scores for multiple items (brand preferences, brand images, product features, advertising claims, etc.) using marketing or social survey research. MaxDiff/Web is a component within Survey Analytics's Web platform for Web interviewing/ Surveys. It may be used designing, fielding, and analyzing:
- Method of Paired Comparisons (MPC) experiments (choices from pairs)
- Choices from subsets of three items, four items, etc.
- MaxDiff (best-worst scaling) experiments
Survey Analytics Max Diff AnalysisMaxDiff analysis can be used in new product features research or or even market segmentation research to get accurate orderings of the most important product features, Survey Analytics help's you discriminate among feature strengths better than derived importance methodologies. Like other trade-off analyses, the analysis derives utilities for each of the most important product features which can be used to derive optimal products, using market segmentation to put respondents into groups with similar preference structures, or to prioritize strategic product goals. You can have your respondents perform Forced-choice nature of the tasks, where in Survey Analytics MaxDiff can disentangle the relative feature importance in cases where average Likert-style ratings might all have very similar ratings.
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Max Diff Analysis - In Practice
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